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	<title>ZapThink &#187; Web 2.0</title>
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	<link>http://www.zapthink.com</link>
	<description>Sharpening Your Vision of the Future of IT</description>
	<lastBuildDate>Fri, 10 Feb 2012 18:12:55 +0000</lastBuildDate>
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		<title>Webinar: Converting Legacy Assets to SOA</title>
		<link>http://www.zapthink.com/2011/02/02/webinar-converting-legacy-assets-to-soa/</link>
		<comments>http://www.zapthink.com/2011/02/02/webinar-converting-legacy-assets-to-soa/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 18:49:58 +0000</pubDate>
		<dc:creator>Jason Bloomberg</dc:creator>
				<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Legacy Modernization]]></category>
		<category><![CDATA[NexaWeb]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.zapthink.com/?p=13053</guid>
		<description><![CDATA[<p><span style="font-family: arial,verdana,helvetica; font-size: x-small;">SOA is all about  better business integration.</span></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.zapthink.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/13053.gif&amp;w=64&amp;h=64&amp;zc=1&amp;ft=jpg' alt='post thumbnail' /></p>
<p>SOA is all about better business integration and agility in the face of continuous change, and according to the 2010 Nexaweb IT Modernization Survey, easier application integration and changeability are the top two drivers behind most modernization efforts. Therefore, it&#8217;s no surprise then that legacy systems, which form the bulk of enterprise IT assets, should be the focus of SOA enablement efforts.</p>
<p>SOA thought leader and practitioner, Jason Bloomberg of ZapThink, and application modernization expert and Nexaweb CTO, Rob Gagne, will cover the following topics in a 1-hour webinar:</p>
<p>• SOA 2011 – SOA was popularized 10 years ago, what are today’s SOA definitions, expectations and progress?<br />
• Capturing legacy assets for reuse – how to find, understand and document reusable assets within legacy host, client/server and early web application code.<br />
• Transforming legacy assets to SOA-enabled services<br />
• Deploying SOA-enabled Cloud and Web 2.0 applications<br />
• Legacy to SOA Case Studies – project drivers, scope, duration, approach, results</p>
<p>Thu, Feb 10, 2011 2:00 PM &#8211; 3:00 AM EST</p>
<p><a href="https://www1.gotomeeting.com/register/408977160">Register at https://www1.gotomeeting.com/register/408977160</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Secret to Twenty-First Century Software Innovation</title>
		<link>http://www.zapthink.com/2010/05/07/the-secret-to-twenty-first-century-software-innovation/</link>
		<comments>http://www.zapthink.com/2010/05/07/the-secret-to-twenty-first-century-software-innovation/#comments</comments>
		<pubDate>Fri, 07 May 2010 21:45:32 +0000</pubDate>
		<dc:creator>Jason Bloomberg</dc:creator>
				<category><![CDATA[ZapFlash]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[complex systems]]></category>
		<category><![CDATA[Complex systems engineering]]></category>
		<category><![CDATA[dot.com]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[traditional systems]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.zapthink.com/?p=12018</guid>
		<description><![CDATA[Understanding the true root of innovation behind the superficial 2.0 marketing cliche is the secret to today's software innovation. If you're an entrepreneur looking for the right idea or hoping to evaluate the idea you have, then this secret is essential to your success.]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.zapthink.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/12018.jpg&amp;w=64&amp;h=64&amp;zc=1&amp;ft=jpg' alt='post thumbnail' /></p>
<p>We at ZapThink are sure that you are as ecstatic as we are that the whole &#8220;2.0&#8243; cliche has finally died down. Web 2.0, Enterprise 2.0, SOA 2.0, the list went on and on. At first a marketer&#8217;s dream, but soon a marketer&#8217;s nightmare, as the term became so watered down that it lost whatever meaning it originally had.</p>
<p>However, this loss of meaning is perhaps unfortunate, as there truly is an underlying trend in the greater technology marketplace that does distinguish a new wave of innovation (&#8220;2.0&#8243;) from the earlier wave of a dozen years ago (&#8220;dot.com,&#8221; rechristened &#8220;1.0&#8243; by marketers who love trite consistency). On first glance, this trend centers on collaboration, and it&#8217;s quite true that many 2.0 era innovations are collaborative, but that designation misses the point. After all, much of the technology from the 1990s focused on collaboration as well. Remember groupware, knowledge management, and intranets? All collaborative.</p>
<p>Understanding the true root of innovation behind the superficial 2.0 marketing cliche is the secret to today&#8217;s software innovation. If you&#8217;re an entrepreneur looking for the right idea or hoping to evaluate the idea you have, then this secret is essential to your success. And if you&#8217;re in enterprise IT, understanding this secret will enable you to evaluate innovative products coming to market, so that you can separate the ones that will truly provide value from the pack of dot.com also-rans.</p>
<p><strong>A Review of Complex Systems</strong></p>
<p>You can find the secret to true collaborative innovation in <em>Complex Systems Theory</em>. ZapThink has discussed Complex Systems before, in the <a href="http://www.zapthink.com/2008/10/24/business-agility-as-an-emergent-property-of-soa/">context of Service-Oriented Architecture</a> and more recently in the <a href="http://www.zapthink.com/2010/02/11/scaling-soa-with-complex-systems-engineering/">context of SOA governance</a> in particular. Essentially, a Complex System is a system that exhibits emergent properties, which are properties of the system as a whole that the components of the system do not exhibit. Complex Systems Theory is particularly fascinating because it describes many natural phenomena, from the human mind to the growth of living creatures to the principle of friction. Furthermore, if you assemble a group of people large enough, they become a Complex System as well, which explains simple emergent properties like a stadium of people doing the wave, to more subtle ones like the wisdom of crowds.</p>
<p>It&#8217;s important to realize that Complex Systems are actually systems of systems. The individual elements of a Complex System are themselves systems, which in turn may be Complex Systems in their own right. However, the individual component systems do not exhibit the emergent properties that the larger Complex System will offer.</p>
<p>While a large enough group of people will constitute a Complex System in its own right, for our purposes we&#8217;re looking for innovation in Complex Systems that include some software subsystem. Software, however, is not the only subsystem; people must also be a part of the Complex System we&#8217;re looking to create. In fact, understanding this basic principle is at the center of the secret to collaborative innovation.</p>
<p><strong>Avoiding the Wrong Approach</strong></p>
<p>Traditional software innovation focuses predictably on traditional systems, as opposed to Complex Systems. To design a traditional system, start with the requirements for that system and build to those requirements. As a result, the best you can expect from a traditional system is that it does what it&#8217;s supposed to do.</p>
<p>The emergent properties that Complex Systems exhibit, however, may be unpredictable &#8212; at least, before we build the system to see what behavior emerges. The stickiness property of Velcro, for example, is familiar and predictable to us now, but it took a great leap of innovative imagination to look at the little hooks and loops that make up Velcro and see that enough of them put together would give us the stickiness that makes Velcro so useful. The behavior of stock markets, in contrast, is inherently unpredictable, although it does follow certain patterns that give technical analysts something to base their theories on. But if technical analysis really predicted market behavior, there would be a lot more billionaire technical analysts in this world!</p>
<p>The wrong approach, therefore, is to build to a set of fixed requirements, which will tend to eliminate emergent behavior rather than encourage it. This limitation gives startups an advantage, because most traditional information technology (IT) solutions follow traditional systems approaches, which limit their flexibility. For example, traditional integration middleware follows a &#8220;connecting things&#8221; approach that leads to reduced agility over time, while SOA (properly done, not the <a href="http://www.zapthink.com/2009/01/15/the-rumors-of-soas-demise/">fake SOA</a> peddled by the middleware vendors) follows a Complex Systems approach that yields emergent properties like business agility and business empowerment.</p>
<p>So, how do you avoid the wrong approach? Don&#8217;t build anything that does what it&#8217;s supposed to do. Instead, build something that will lead to surprises. Not every surprise will be useful, to be sure, so you may have to try a few times before you find an emergent property that people will actually appreciate. Also, remember that any system of systems that has component systems that consist solely of technology will most likely be the wrong approach, as the only surprises you&#8217;re likely to end up with are bad ones, namely, that it doesn&#8217;t even do what it&#8217;s supposed to do.</p>
<p><strong>How to Look for an Opportunity</strong></p>
<p>The key to successful collaborative innovation is to realize that humans are part of the system, not just users of the system. While people are unpredictable individually, they are always predictable en masse. Your product development, therefore, must work at two levels. You must think about individual human/technology subsystems as well as the complex human/technology systems that emerge when you have enough of the subsystems in place. Remember, you can influence human behavior at the Complex Systems level by introducing technology at the component system level. To generate emergent properties at the complex systems level, then, you must introduce some element of unpredictability at the component level.</p>
<p>A perfect example of this phenomenon is Twitter. At the component level we have users entering up to 140 characters at a time into a large database that is able to display those tweets based upon various search criteria, the default being your own tweet history. However, if that description were all there was to Twitter, it would never have become the sensation it did. It was the fact that people could follow other people, and that people realized they could use hash tags to designate keywords and &#8220;at&#8221; people with the &#8220;@&#8221; symbol that introduced an element of unpredictability into the behavior of the individual user/Twitter subsystems. Scale that up to millions of users, and you have the emergent properties inherent in Twitter trending and other aspects of the Twitterverse that make Twitter such a fascinating tool.</p>
<p>Other examples of successful Complex Systems innovations include:</p>
<ul>
<li>SOA governance &#8212; human activity-centric governance processes supported by a metadata-driven infrastructure enable SOA implementations to exhibit the business agility emergent property.</li>
<li>Viral marketing &#8212; one person uses a viral marketing tool to tell his or her friends about something cool in a way that encourages them to do the same, leading to the emergence of popularity across large populations.</li>
<li>Semantics tooling &#8212; our computers aren&#8217;t smart enough to understand the meaning of data, so to effectively automate semantic integration requires human/software subsystems, which lead to the emergence of automated semantic context.</li>
<li>Crowdsourcing &#8212; Ask a random person to do something or provide information and there&#8217;s no telling what you&#8217;ll get. But use a crowdsourcing tool to ask enough people, and you&#8217;ll get the emergent property of the wisdom of crowds, where the crowd is able to arrive at the correct answer or solution.</li>
<li>Anything with the network effect &#8212; One fax machine or Facebook when it had one user are entirely useless. Two fax machines or Facebook with two users are almost entirely useless. Up the number to three, four, five&#8230;still pretty damn useless. But at some point, there&#8217;s a critical mass of users that makes the solution valuable, and you get the emergent property that more people want to join all of a sudden, where before they didn&#8217;t.</li>
</ul>
<p><strong>The ZapThink Take</strong></p>
<p>Our core advice to entrepreneurs, therefore, is to come up with a simple tool that is simple when you put it in front of individual users, but yields some kind of unpredictable behavior that when scaled up to large numbers of people delivers an emergent property that people will value. Keep in mind, however, that you hope to be surprised by the result. It may or may not be an emergent property that people will end up wanting, and thus may not be the basis for a viable business model. There is an inherent element of experimental innovation involved, which makes product development inherently risky. On the plus side, however, that risk gives you a barrier to entry, especially from large vendors who sell predictability.</p>
<p>The Complex Systems we&#8217;re describing are inherently collaborative, because you&#8217;re including people in the system, and the unpredictability you seek results from allowing them to interact in some way. But remember, the converse is not necessarily true: not all collaborative systems are Complex Systems. Any multi-user application in the enterprise, for example, is collaborative on some level, but if the vendor didn&#8217;t build the right unpredictibility into it, then it won&#8217;t exhibit emergent properties. Those sorts of tools don&#8217;t deserve the &#8220;2.0&#8243; appellation. To create a truly innovative collaboration-based solution in today&#8217;s software environment, you must create a Complex System.</p>
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		</item>
		<item>
		<title>ZapThink Announces Service-Oriented Architecture (SOA) Events in Sydney, Australia</title>
		<link>http://www.zapthink.com/2009/10/20/zapthink-announces-service-oriented-architecture-soa-events-in-sydney-australia/</link>
		<comments>http://www.zapthink.com/2009/10/20/zapthink-announces-service-oriented-architecture-soa-events-in-sydney-australia/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 00:10:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://test.zapthink.com/?p=2853</guid>
		<description><![CDATA[ZapThink Announces Service-Oriented Architecture (SOA) Events in Sydney, Australia<ul></ul>
<strong>SOA Certification and Training, Networking, and Governance Events January 2010</strong>
<ul></ul>
BALTIMORE, MD October 21, 2009 -- ZapThink today announces the opening of registration for three separate Service-Oriented Architecture (SOA) and Enteprise Architecture (EA) training, certification, and networking events in Sydney, Australia, running from January 11, 2010 to January 19, 2010.
<ul></ul>
"Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training," said Ronald Schmelzer, senior analyst with ZapThink, LLC. "IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they've been waiting for."
<ul></ul>
Courses, certification, and networking offered include:
<ul>
<li> <a href="http://bit.ly/34Ct0">Licensed ZapThink Architect (LZA) Boot Camp, Sydney, Australia, January 11-14, 2010 (http://bit.ly/34Ct0</a>)
<li> <a href="http://bit.ly/M8Af8">ZapForum Sydney EA &#038; SOA Networking Event, Sydney, Australia, January 13, 2010 (http://bit.ly/M8Af8</a>)
<li> <a href="http://bit.ly/m2KMy">SOA &#038; Cloud Governance Certification &#038; Training, Sydney, Australia, January 18-19, 2010 (http://bit.ly/m2KMy</a>)
</ul>
In the four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.
<ul></ul>
The ZapThink LZA SOA training and certification program offers the following benefits:
<ul>
<li> An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills
<li> Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs
<li> Opportunity to contribute to ZapThink's online research and content
<li> Participation in exclusive annual LZA-only conferences, events and activities.
</ul>
Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.
<ul></ul>
For more information and to register for the events, visit <a href="http://bit.ly/ctIJ">http://bit.ly/ctIJ</a>. Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out.
<p/>Read more at: <a href='http://www.zapthink.com/eventreg.html' target='_new'>ZapThink Press Release</a>]]></description>
			<content:encoded><![CDATA[<p>ZapThink Announces Service-Oriented Architecture (SOA) Events in Sydney, Australia
<ul></ul>
<p><strong>SOA Certification and Training, Networking, and Governance Events January 2010</strong></p>
<ul></ul>
<p>BALTIMORE, MD October 21, 2009 &#8212; ZapThink today announces the opening of registration for three separate Service-Oriented Architecture (SOA) and Enteprise Architecture (EA) training, certification, and networking events in Sydney, Australia, running from January 11, 2010 to January 19, 2010.</p>
<ul></ul>
<p>&#8220;Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training,&#8221; said Ronald Schmelzer, senior analyst with ZapThink, LLC. &#8220;IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they&#8217;ve been waiting for.&#8221;</p>
<ul></ul>
<p>Courses, certification, and networking offered include:</p>
<ul>
<li> <a href="http://bit.ly/34Ct0">Licensed ZapThink Architect (LZA) Boot Camp, Sydney, Australia, January 11-14, 2010 (http://bit.ly/34Ct0</a>)
<li> <a href="http://bit.ly/M8Af8">ZapForum Sydney EA &#038; SOA Networking Event, Sydney, Australia, January 13, 2010 (http://bit.ly/M8Af8</a>)
<li> <a href="http://bit.ly/m2KMy">SOA &#038; Cloud Governance Certification &#038; Training, Sydney, Australia, January 18-19, 2010 (http://bit.ly/m2KMy</a>)
</ul>
<p>In the four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.</p>
<ul></ul>
<p>The ZapThink LZA SOA training and certification program offers the following benefits:</p>
<ul>
<li> An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills
<li> Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs
<li> Opportunity to contribute to ZapThink&#8217;s online research and content
<li> Participation in exclusive annual LZA-only conferences, events and activities.
</ul>
<p>Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.</p>
<ul></ul>
<p>For more information and to register for the events, visit <a href="http://bit.ly/ctIJ">http://bit.ly/ctIJ</a>. Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out.</p>
<p/>Read more at: <a href='http://www.zapthink.com/eventreg.html' target='_new'>ZapThink Press Release</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.zapthink.com/2009/10/20/zapthink-announces-service-oriented-architecture-soa-events-in-sydney-australia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ZapThink Announces Service-Oriented Architecture (SOA) Training in Washington, DC</title>
		<link>http://www.zapthink.com/2009/10/20/zapthink-announces-service-oriented-architecture-soa-training-in-washington-dc-2/</link>
		<comments>http://www.zapthink.com/2009/10/20/zapthink-announces-service-oriented-architecture-soa-training-in-washington-dc-2/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 00:10:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://test.zapthink.com/?p=2854</guid>
		<description><![CDATA[ZapThink Announces Service-Oriented Architecture (SOA) Training in Washington, DC
<ul></ul>
<strong>Licensed ZapThink Architect (LZA) Boot Camp to Run February 1-4, 2010</strong>
<ul></ul>
BALTIMORE, MD October 14, 2009 -- ZapThink today announces the opening of registration for its four-day <a href="http://bit.ly/vw7WQ">Licensed ZapThink Architect (LZA) Boot Camp</a>, providing in-depth, hands-on training and certification on Service-Oriented Architecture (SOA) and taught by notable SOA expert Jason Bloomberg. The <a href="http://bit.ly/vw7WQ">LZA SOA Boot Camp will run from February 1-4, 2010 in Washington, DC (http://bit.ly/vw7WQ)</a>.
<ul></ul>
"Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training," said Ronald Schmelzer, senior analyst with ZapThink, LLC. "IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they've been waiting for."
<ul></ul>
In this four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.
<ul></ul>
The ZapThink LZA SOA training and certification program in Washington, DC offers the following benefits:
<ul>
<li> An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills
<li> Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs
<li> Opportunity to contribute to ZapThink's online research and content
<li> Participation in exclusive annual LZA-only conferences, events and activities.
</ul>
The LZA Washington, DC SOA Boot Camp will be held from February 1-4, 2010. <a href="http://bit.ly/vw7WQ">Register at http://bit.ly/vw7WQ</a>.
<ul></ul>
Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.
<ul></ul>
For more information and to register for an LZA Boot camp, visit <a href="http://bit.ly/vw7WQ">http://bit.ly/vw7WQ</a>. Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out.  <p/>Read more at: <a href='http://bit.ly/vw7WQ' target='_new'>ZapThink</a>]]></description>
			<content:encoded><![CDATA[<p>ZapThink Announces Service-Oriented Architecture (SOA) Training in Washington, DC</p>
<ul></ul>
<p><strong>Licensed ZapThink Architect (LZA) Boot Camp to Run February 1-4, 2010</strong></p>
<ul></ul>
<p>BALTIMORE, MD October 14, 2009 &#8212; ZapThink today announces the opening of registration for its four-day <a href="http://bit.ly/vw7WQ">Licensed ZapThink Architect (LZA) Boot Camp</a>, providing in-depth, hands-on training and certification on Service-Oriented Architecture (SOA) and taught by notable SOA expert Jason Bloomberg. The <a href="http://bit.ly/vw7WQ">LZA SOA Boot Camp will run from February 1-4, 2010 in Washington, DC (http://bit.ly/vw7WQ)</a>.</p>
<ul></ul>
<p>&#8220;Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training,&#8221; said Ronald Schmelzer, senior analyst with ZapThink, LLC. &#8220;IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they&#8217;ve been waiting for.&#8221;</p>
<ul></ul>
<p>In this four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.</p>
<ul></ul>
<p>The ZapThink LZA SOA training and certification program in Washington, DC offers the following benefits:</p>
<ul>
<li> An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills
<li> Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs
<li> Opportunity to contribute to ZapThink&#8217;s online research and content
<li> Participation in exclusive annual LZA-only conferences, events and activities.
</ul>
<p>The LZA Washington, DC SOA Boot Camp will be held from February 1-4, 2010. <a href="http://bit.ly/vw7WQ">Register at http://bit.ly/vw7WQ</a>.</p>
<ul></ul>
<p>Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.</p>
<ul></ul>
<p>For more information and to register for an LZA Boot camp, visit <a href="http://bit.ly/vw7WQ">http://bit.ly/vw7WQ</a>. Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out.
<p/>Read more at: <a href='http://bit.ly/vw7WQ' target='_new'>ZapThink</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.zapthink.com/2009/10/20/zapthink-announces-service-oriented-architecture-soa-training-in-washington-dc-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enterprise Mashups</title>
		<link>http://www.zapthink.com/2009/10/07/enterprise-mashups/</link>
		<comments>http://www.zapthink.com/2009/10/07/enterprise-mashups/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 00:10:00 +0000</pubDate>
		<dc:creator>Jason Bloomberg</dc:creator>
				<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Enterprise Web 2.0]]></category>
		<category><![CDATA[Governance]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[SOA Governance]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://test.zapthink.com/?p=ZTP-0358</guid>
		<description><![CDATA[Presentation for Eli Lilly IT conference, October 2009.
<p>
Enterprise Mashups and how they leverage both SOA and governance.
<p>
22-slide PowerPoint presentation in pdf format.]]></description>
			<content:encoded><![CDATA[<p>Presentation for Eli Lilly IT conference, October 2009.</p>
<p>
Enterprise Mashups and how they leverage both SOA and governance.</p>
<p>
22-slide PowerPoint presentation in pdf format.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.zapthink.com/2009/10/07/enterprise-mashups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ZapThink Announces Service-Oriented Architecture (SOA) Training in London</title>
		<link>http://www.zapthink.com/2009/10/06/zapthink-announces-service-oriented-architecture-soa-training-in-london-2/</link>
		<comments>http://www.zapthink.com/2009/10/06/zapthink-announces-service-oriented-architecture-soa-training-in-london-2/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 00:10:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In the News]]></category>
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		<category><![CDATA[Application-Oirented Networking]]></category>
		<category><![CDATA[Application-Oriented Networking]]></category>
		<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[Asynchrony]]></category>
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		<category><![CDATA[Binary XML]]></category>
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		<category><![CDATA[Business Activity Monitoring (BAM)]]></category>
		<category><![CDATA[Business case]]></category>
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		<guid isPermaLink="false">http://test.zapthink.com/?p=2847</guid>
		<description><![CDATA[ZapThink today announces the opening of registration for its four-day Licensed ZapThink Architect (LZA) Boot Camp, providing in-depth, hands-on training and certification on Service-Oriented Architecture (SOA) and taught by notable SOA expert Jason Bloomberg. The <a href="http://bit.ly/180Csy">LZA SOA Boot Camp will run from December 8-11, 2009 in London (http://bit.ly/180Csy)</a>.
</p><p>
"Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training," said Ronald Schmelzer, senior analyst with ZapThink, LLC. "IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they've been waiting for."
</p><p>
In this four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.
</p><p>
The ZapThink LZA SOA training and certification program in London offers the following benefits:
</p><ul>
  <li> An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills
  </li><li> Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs
  </li><li> Opportunity to contribute to ZapThink's online research and content
  </li><li> Participation in exclusive annual LZA-only conferences, events and activities.

</li></ul>
<p>
The LZA London SOA Boot Camp will be held from December 8-11, 2009. Register at: <a href="http://bit.ly/OYJdN">http://bit.ly/OYJdN</a>

</p><p>
Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.
</p><p>
For more information and to register for an LZA Boot camp, visit <a href="http://bit.ly/OYJdN">http://bit.ly/OYJdN</a> . Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out.
</p><p/>Read more at: <a href='http://bit.ly/180Csy' target='_new'>ZapThink release</a>]]></description>
			<content:encoded><![CDATA[<p>ZapThink today announces the opening of registration for its four-day Licensed ZapThink Architect (LZA) Boot Camp, providing in-depth, hands-on training and certification on Service-Oriented Architecture (SOA) and taught by notable SOA expert Jason Bloomberg. The <a href="http://bit.ly/180Csy">LZA SOA Boot Camp will run from December 8-11, 2009 in London (http://bit.ly/180Csy)</a>.
</p>
<p>
&#8220;Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training,&#8221; said Ronald Schmelzer, senior analyst with ZapThink, LLC. &#8220;IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they&#8217;ve been waiting for.&#8221;
</p>
<p>
In this four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.
</p>
<p>
The ZapThink LZA SOA training and certification program in London offers the following benefits:
</p>
<ul>
<li> An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills
  </li>
<li> Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs
  </li>
<li> Opportunity to contribute to ZapThink&#8217;s online research and content
  </li>
<li> Participation in exclusive annual LZA-only conferences, events and activities.
</li>
</ul>
<p>
The LZA London SOA Boot Camp will be held from December 8-11, 2009. Register at: <a href="http://bit.ly/OYJdN">http://bit.ly/OYJdN</a></p>
<p>
Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.
</p>
<p>
For more information and to register for an LZA Boot camp, visit <a href="http://bit.ly/OYJdN">http://bit.ly/OYJdN</a> . Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out.
</p>
<p/>Read more at: <a href='http://bit.ly/180Csy' target='_new'>ZapThink release</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.zapthink.com/2009/10/06/zapthink-announces-service-oriented-architecture-soa-training-in-london-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Summa and ZapThink SOA Events</title>
		<link>http://www.zapthink.com/2009/10/06/summa-and-zapthink-soa-events/</link>
		<comments>http://www.zapthink.com/2009/10/06/summa-and-zapthink-soa-events/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 00:10:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://test.zapthink.com/?p=2849</guid>
		<description><![CDATA[Summa is sponsoring two upcoming&#160; ZapThink SOA events.</p>
<p>The first event is a networking and panel discussion of SOA Experts (including Jason Bloomberg, David Linthicum, Summa&#8217;s own Jason Armstrong and others.) It is October 1 in Washington DC (Tyson&#8217;s Corner).&#160; More details are <a title="DC ZapThink Networking event" href="http://www.summa-tech.com/news/zapforumdc.php4">here</a>:</p>
<p>The second event is in Pittsburgh on October 22nd - focused on SOA and modernization featuring project case studies from CMU ahd Highmark. More detail and registration information are <a title="Pittsburgh Summa/ZapThink event" href="http://www.summa-tech.com/news/zapthinkpittsburgh.php4">here</a>.</p><p/>Read more at: <a href='http://www.summa-tech.com/blog/2009/09/30/summa-and-zapthink-soa-events/' target='_new'>Summa Blog</a>]]></description>
			<content:encoded><![CDATA[<p>Summa is sponsoring two upcoming&nbsp; ZapThink SOA events.</p>
<p>The first event is a networking and panel discussion of SOA Experts (including Jason Bloomberg, David Linthicum, Summa&#8217;s own Jason Armstrong and others.) It is October 1 in Washington DC (Tyson&#8217;s Corner).&nbsp; More details are <a title="DC ZapThink Networking event" href="http://www.summa-tech.com/news/zapforumdc.php4">here</a>:</p>
<p>The second event is in Pittsburgh on October 22nd &#8211; focused on SOA and modernization featuring project case studies from CMU ahd Highmark. More detail and registration information are <a title="Pittsburgh Summa/ZapThink event" href="http://www.summa-tech.com/news/zapthinkpittsburgh.php4">here</a>.</p>
<p/>Read more at: <a href='http://www.summa-tech.com/blog/2009/09/30/summa-and-zapthink-soa-events/' target='_new'>Summa Blog</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.zapthink.com/2009/10/06/summa-and-zapthink-soa-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ZapThink Announces Service-Oriented Architecture (SOA) Training in Boston, MA</title>
		<link>http://www.zapthink.com/2009/09/29/zapthink-announces-service-oriented-architecture-soa-training-in-boston-ma/</link>
		<comments>http://www.zapthink.com/2009/09/29/zapthink-announces-service-oriented-architecture-soa-training-in-boston-ma/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 00:09:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://test.zapthink.com/?p=2845</guid>
		<description><![CDATA[ZapThink today announces the opening of registration for its four-day Licensed ZapThink Architect (LZA) Boot Camp, providing in-depth, hands-on training and certification on Service-Oriented Architecture (SOA) and taught by notable SOA expert Jason Bloomberg. The LZA SOA Boot Camp will run from October 26-29, 2009 in Boston, MA.
<p>
"Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training," said Ronald Schmelzer, senior analyst with ZapThink, LLC. "IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they've been waiting for."
<p>
In this four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.
<p>
The ZapThink LZA SOA training and certification program in Boston offers the following benefits:
<p>
* An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills
* Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs
* Opportunity to contribute to ZapThink's online research and content
* Participation in exclusive annual LZA-only conferences, events and activities.
<p>
The LZA Boston SOA Boot Camp will be held from October 26-29, 2009. Register at www.//bit.ly/izbIZ.
<p>
Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.
<p>
For more information and to register for an LZA Boot camp, visit http://www.//bit.ly/izbIZ. Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out. <p/>Read more at: <a href='http://www.prlog.org/10356312-zapthink-announces-serviceoriented-architecture-soa-training-in-boston-ma.html' target='_new'>ZapThink Release</a>]]></description>
			<content:encoded><![CDATA[<p>ZapThink today announces the opening of registration for its four-day Licensed ZapThink Architect (LZA) Boot Camp, providing in-depth, hands-on training and certification on Service-Oriented Architecture (SOA) and taught by notable SOA expert Jason Bloomberg. The LZA SOA Boot Camp will run from October 26-29, 2009 in Boston, MA.</p>
<p>
&#8220;Companies are tired of all the hype surrounding Web Services and SOAs, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training,&#8221; said Ronald Schmelzer, senior analyst with ZapThink, LLC. &#8220;IT professionals want to learn from their peers about what it really takes to put together a well-designed SOA, and desire third-party credentials to assert their SOA knowledge. The Licensed ZapThink Analyst boot camps give Enterprise Architecture practitioners the SOA education and credentials they&#8217;ve been waiting for.&#8221;</p>
<p>
In this four-day SOA training course, attendees will get hands-on experience and expertise in how to implement the latest SOA best practices and methods. Learn about Service modeling, Service domains, SOA infrastructure planning, SOA testing, SOA Quality, Governance, and Management, developing a SOA Roadmap, SOA ROI and Business Planning, SOA Key Performance Indicators (KPI) and metrics, SOA security and performance optimization, SOA policy management, Composite Services and Business Process, Service-Oriented Business Applications (SOBA), and Mashups. Hear about notable SOA security case studies and get hands-on guidance in making SOA work. And, once you complete this course you will become a credentialed Licensed ZapThink Architect.</p>
<p>
The ZapThink LZA SOA training and certification program in Boston offers the following benefits:</p>
<p>
* An annual credential that allows ZapThink to endorse individual enterprise architects as having specific SOA skills<br />
* Posting onto an LZA Directory that enables companies to research and locate architects to assist with their SOA-specific needs<br />
* Opportunity to contribute to ZapThink&#8217;s online research and content<br />
* Participation in exclusive annual LZA-only conferences, events and activities.</p>
<p>
The LZA Boston SOA Boot Camp will be held from October 26-29, 2009. Register at www.//bit.ly/izbIZ.</p>
<p>
Increasingly, individuals like are looking to get the backing of a qualified third-party organization that can endorse their existing SOA skills as well as enable continuous improvement, enhanced networking with those looking for architecture resources, or enhance their current SOA-enabled careers. Through its LZA program, ZapThink is filling the unmet need for knowledge and credentials in this area.</p>
<p>
For more information and to register for an LZA Boot camp, visit http://www.//bit.ly/izbIZ. Early bird discounts are available for a limited time. Seats are limited to only 45 people per LZA boot camp, and ZapThink expects certain boot camp dates and locations to sell out.
<p/>Read more at: <a href='http://www.prlog.org/10356312-zapthink-announces-serviceoriented-architecture-soa-training-in-boston-ma.html' target='_new'>ZapThink Release</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Your Business Analysts Ready for BI and MDM? Plus, a SOA Event Discount</title>
		<link>http://www.zapthink.com/2009/09/25/are-your-business-analysts-ready-for-bi-and-mdm-plus-a-soa-event-discount/</link>
		<comments>http://www.zapthink.com/2009/09/25/are-your-business-analysts-ready-for-bi-and-mdm-plus-a-soa-event-discount/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:09:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://test.zapthink.com/?p=2844</guid>
		<description><![CDATA[Discount for ZapForum DC: SOA &#038; EA Networking Event: IT Business Edge readers in the Washington, D.C. area can receive a 50 percent off discount for ZapThink's SOA and EA Networking event. Several big-name SOA analysts will be there, including David Linthicum, JP Morgenthal, Tim "The SOA Chief" Vibbert, James Kobielus of Forrester, and, of course, ZapThink analysts Jason Bloomberg and Ronald Schmelzer, who claims he's the "Life of the SOA Party." If you can go and check the facts on that claim, I'd appreciate it! The event is 5:30-8:30 at the Gordon Biersch Tysons Corner, October 1. To receive your discount, just use ITBEDISC for half off the regular $29 registration.<p/>Read more at: <a href='http://www.itbusinessedge.com/cm/blogs/lawson/are-your-business-analysts-ready-for-bi-and-mdm-plus-a-soa-event-discount/?cs=36109' target='_new'>IT Business Edge</a>]]></description>
			<content:encoded><![CDATA[<p>Discount for ZapForum DC: SOA &#038; EA Networking Event: IT Business Edge readers in the Washington, D.C. area can receive a 50 percent off discount for ZapThink&#8217;s SOA and EA Networking event. Several big-name SOA analysts will be there, including David Linthicum, JP Morgenthal, Tim &#8220;The SOA Chief&#8221; Vibbert, James Kobielus of Forrester, and, of course, ZapThink analysts Jason Bloomberg and Ronald Schmelzer, who claims he&#8217;s the &#8220;Life of the SOA Party.&#8221; If you can go and check the facts on that claim, I&#8217;d appreciate it! The event is 5:30-8:30 at the Gordon Biersch Tysons Corner, October 1. To receive your discount, just use ITBEDISC for half off the regular $29 registration.
<p/>Read more at: <a href='http://www.itbusinessedge.com/cm/blogs/lawson/are-your-business-analysts-ready-for-bi-and-mdm-plus-a-soa-event-discount/?cs=36109' target='_new'>IT Business Edge</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.zapthink.com/2009/09/25/are-your-business-analysts-ready-for-bi-and-mdm-plus-a-soa-event-discount/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What ever happened to the withering RIA market?</title>
		<link>http://www.zapthink.com/2009/09/08/what-ever-happened-to-the-withering-ria-market/</link>
		<comments>http://www.zapthink.com/2009/09/08/what-ever-happened-to-the-withering-ria-market/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 00:09:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In the News]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Rich Client]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Services Consumers]]></category>

		<guid isPermaLink="false">http://test.zapthink.com/?p=2842</guid>
		<description><![CDATA[Traditional market research focuses on the size and growth of well-defined market segments. As vendors enter and compete in those markets, customers participate by purchasing products and services within those segments, and market research seeks to establish the patterns of such transactions in order to predict the future trends for such markets.
<p/>
In the information technology (IT) space, however, many markets are transitory in that as new technologies and behavior patterns emerge, what might formerly have been separate markets vying for customer dollars merge into a single market in order to address evolving customer needs. Over time these separately identifiable markets lose their distinct identity, as products and customer demand both mature. The Rich Internet Application (RIA) market is certainly no exception to this pattern of market behavior.<p/>Read more at: <a href='http://briefingsdirectblog.blogspot.com/2009/09/what-ever-happened-to-witheriing-ria.html' target='_new'>ZDNet Blog</a>]]></description>
			<content:encoded><![CDATA[<p>Traditional market research focuses on the size and growth of well-defined market segments. As vendors enter and compete in those markets, customers participate by purchasing products and services within those segments, and market research seeks to establish the patterns of such transactions in order to predict the future trends for such markets.</p>
<p/>
In the information technology (IT) space, however, many markets are transitory in that as new technologies and behavior patterns emerge, what might formerly have been separate markets vying for customer dollars merge into a single market in order to address evolving customer needs. Over time these separately identifiable markets lose their distinct identity, as products and customer demand both mature. The Rich Internet Application (RIA) market is certainly no exception to this pattern of market behavior.
<p/>Read more at: <a href='http://briefingsdirectblog.blogspot.com/2009/09/what-ever-happened-to-witheriing-ria.html' target='_new'>ZDNet Blog</a></p>
]]></content:encoded>
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