ZapNote: PRISM

As companies increasingly partner and syndicate their content to other locations, the need to locate, reuse, and repurpose content in different forms and in real-time is becoming increasingly important. Today, repurposing consists mostly of cutting and pasting different content components. This simplistic mechanism has been the main way of accomplishing this goal not out of efficiency but out of necessity — there simply are no reliable ways to automatically retrieve, aggregate, and reuse similar types of content. One of the efforts to solve these publishing issues is the Publishing Requirements for Industry Standard Metadata (PRISM) Working Group, which seeks to provide an extensible XML metadata standard for syndicating, aggregating, post-processing and multi-purposing content in both traditional and electronic publishing contexts.