Information and Registration for ZapThink Events

David Anderson is a Solution Architect for BEA covering the central region of the United States. Dave has been with BEA for close to 7 years, spending five years in BEA's professional services group focusing on large-scale enterprise deployments of BEA's technology. Two years ago, Dave moved into the Systems Engineering group and has been an evangelist for SOA and the service enablement and service infrastructure products within BEA's customer base. Prior to BEA, Dave owned his own consulting practice focused on driving value for customers using distributed technologies.

Patrick Bhirdo (pronounced birdo) has over 18 years' experience in the wholesale and retail energy markets. During this time, he has traded physical gas, power, NYMEX futures and options in his roles as Director of Risk Management, Credit Risk Management and Trading. Mr. Bhirdo's positions in risk management required extensive support of legacy information systems and development of risk management, credit risk, trading and retail systems. In 2006, he left TXU to develop Energytraderoom.com. Energytraderoom.com is an online energy procurement system serving commercial and industrial deregulated electricity, natural gas and carbon retail markets. The system will serve as a SOA platform to integrate the various credit, accounting, load management and pricing information required by customers to procure energy and understand and manage their energy budgets in a real-time environment. The system is in prototype stage with a beta-model under development.

Jason Bloomberg is Senior Analyst and Principal at Service-Oriented Architecture industry analysis and advisory firm ZapThink LLC. Mr. Bloomberg has a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC's eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

He co-authored the book Web Page Scripting Techniques (Hayden Books, 1996), and in association with ZapThink founder Ronald Schmelzer, contributed the chapters on Web Services to XML and Web Services Unleashed (SAMS Publishing, 2002). Messrs. Bloomberg and Schmelzer's book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006), was released in February, 2006.

Mr. Bloomberg has Masters' Degrees in Mathematics and History & Philosophy of Science from the University of Pittsburgh, and a BA in Physics from Pomona College.

Kelly Emo, Director of SOA software product marketing at Hewlett-Packard is a seasoned executive with many years experience in high-tech, mostly in software infrastructure and networking technology areas with a focus on product management, business development and product marketing. Her first several years were with Hewlett-Packard focused on product management and strategy around HP-UX networking technologies, distributed computing middleware, network and systems management and application development tools. Kelly helped to launch the HP Enterprise Java program owning product management for Java for HP-UX and also took a break from product management and planning for a few years to manage corporate communications for HP OpenView and HP Telecommunications in the early '90's. Following her initial career with HP, in the "dot-com" days of the year 2000, Kelly joined a newly funded startup in the Software as a Service space as Director of Business Development and later moving into the role of Director of Marketing at Jamcracker, Inc. For the last four years, Kelly has worked at BEA Systems, responsible for launching BEA's Enterprise Service Bus and more recently as Director of Integration Product Marketing, spanning integration technologies including EAI, ESB and BPM. Kelly has a B.S. in computer science from California Polytechnic State University, San Luis Obispo and a M.B.A. from University of Santa Clara.

Dan Finerty serves as Director of Product Marketing for DataDirect Technologies’ Shadow mainframe integration products. Dan has over 20 years of varied experience in integrating disparate technologies into new systems. Over the last several years he has focused on using SOA based solutions to assist with the challenges associated with mainframe integration.

Russell D. Foreman is Program Manager, Solutions Architecture, for E&P Digital and Communications Technology, BP’s upstream IT organization. He has more than 25 years of experience in upstream oil and gas working for operators and service companies in technical, operations, managerial and R&D positions. Russell was instrumental in the development of three upstream industry standards: WITS, WITSML, and PRODML. His current remit is to deliver common IT architecture solutions to BP’s exploration and production segment. He holds a BS degree in petroleum engineering from the University of Tulsa, and is a member of the Society of Petroleum Engineers.

Richard Green is an Enterprise Architect at DTE Energy, an electric and gas utility serving the Detroit metropolitan area and parts of out-state Michigan. DTE Energy has embarked on a major project to replace all of its four million meters with an automated interval-reading mesh-network technology. Richard's current responsibilities include designing the archtecture for the AMI system and its integration into the enterprise.

James W. Jones is the Director of Service-Oriented Architecture in the Enterprise Architecture group of BP. He has over 33 years with the company and has had various roles in advanced computing technology application in all parts of the company. The first part of his career was in R&D where he was the Director of the Process Control, Computer Simulation and Process Instrumentation division. He then brought his technical computing skills to IT where he was Manager of IT for the Refineries and Chemical Plants. He later moved into enterprise architecture and was appointed the first Chief Architect for Trading & Supply. He is currently in the central BP Enterprise Architecture team where he works with the BP segments and functions on emerging technology and BP’s architecture. He has a BS Degree in Chemical Engineering and a BA degree from Bucknell University.

John has over fifteen years of experience as a technical leader at all organization levels, designing, developing, and managing large-scale, object-oriented solutions in traditional and network architectures. He is the chief architect of iTKO's LISA automated testing product and a leading industry advocate for software quality.

Before forming iTKO, Michelsen was Director of Development at Trilogy Inc., and VP of Development at AGENCY.COM. He has been titled Chief Technical Architect at companies like Raima, Sabre, and Xerox while performing as a consultant. Through work with clients like Cendant Financial, Microsoft, American Airlines, Union Pacific and Nielsen Market Research, John has deployed solutions using technologies from the mainframe to the handheld device.