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                                                                                                                                                                                Report: SOA Experiences from the Front Line      Report: JackBe: Enterprise Mashups that both Leverage and Justify SOA      News: Defining SOA for Courts a Growing Business for Consultancy      News: SLA management latest entry in Tibco's SOA portfolio      News: ZapThink Highlights Intelliun as an Innovator in SOA      News: HP Extends Quality and Management Software to Meet New Requirements for Mainstream SOA Adoption      Event: LZA Boot Camp -- Tel Aviv, Israel, July 8 - 11, 2008      Event: LZA Boot Camp -- New Jersey July 29 - August 1, 2008      Report: Practical SOA London      Report: Building Data-Rich SOBAs in a Heterogeneous Environment      Report: Intelliun: Model-Driven Development for Service-Oriented Business Applications      Report: Forensic SOA      News: SOA versus perfect SOA      News: IBM News May Signal Enterprise Mashup Maturity      News: Analysts: With Live Mesh, Microsoft tries to shift Web 2.0 playing field back to its strengths      News: The New Web and SOA      News: Under- standing WOA vs. SOA      News: Why WOA/SOA is Misunderstood      Report: ZapForum Podcast: Location-Based Data Mashups for SharePoint      Report: Video Presentations from Practical SOA: Newark, NJ      Report: What does Service Performance Mean?      Report: ZapThink Podcast: Practical SOA: London, UK - April 25, 2008 - Sneak Peek      Event: LZA Boot Camp -- Bangalore India - May 20-23, 2008      Event: Practical SOA: Insurance - Co-Located with ACORD LOMA 2008!      Event:       
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Many companies trust ZapThink not only for our focus, depth of coverage, accuracy, knowledge, and insight, but also because of our objectivity, fairness, and responsibility to our customers. In this document, we share with you our code of ethics and what sets us apart as an analyst group that you can trust as a close confidant of your company's most important and strategic needs, and as a source of impartial, insightful comments on the IT industry.

Objectivity
  1. A key part of ZapThink's value proposition to our customers is that we offer frank, concise, practical, and honest feedback. This feedback might or might not be favorable to our customers, but in any case is based on fact, analysis, insight, and understanding of the market. We're always honest in our opinions—the opinions we give to the press, to customers, and to non-customers alike are our actual opinions.

  2. ZapThink doesn't offer better or more favorable opinions of companies because they are our customers, or less favorable opinions because a company is not our customer. We don't sugar coat what we say because a company is a customer. Likewise, if we have unfavorable opinions about a non-customer, those opinions have nothing to do with the fact they're not a customer.

  3. We have no significant financial interest in any of the companies we cover (either customers or non-customers). Our personal investments are either in mutual funds or other diversified investments, or are limited to less than $5000 invested in any one company.

Fairness
  1. One of the key value propositions we provide our subscribers is the press visibility we can generate for them, so in our conversations with the press, we frequently talk about our subscribers—but in no way does our business relationship with a company or lack thereof affect our opinion of that company.

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  4. We consider the briefings we have with non-customers to be an opportunity for them to provide us with information about themselves we can use in our research, in exchange for insights and information we provide in the briefing as part of the conversation, as well as the visibility we provide them by including them in our research. We neither provide nor expect any other form of compensation or consideration for conducting briefings. Therefore, we do not provide complimentary research to report participants, nor do we expect companies to pay us for briefing ZapThink analysts. It is understood that a briefing in itself offers mutual value for the participants.

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  2. ZapThink signs Non-Disclosure Agreements (NDAs) with subscribers, but does not typically do so with other companies. If we speak with a company with whom we do not have an NDA, the main purpose of our participation in the conversation is to gather research to benefit our customers. Therefore, we will not guarantee to keep any part of such conversations confidential, even if the information provided to us is designated as confidential, under embargo, or under NDA.

  3. We price our products and services based upon the value we provide our customers. We don't charge big companies more because they're big, or small companies less because they're small; instead, we charge everyone a fair price for the value we provide.

  4. ZapThink is in the business of selling its advisory and insight. While ZapThink may from time to time distribute research free of charge for marketing or other value-building reasons, the bulk of our research, advisory, and insight is the sole product that we are in business to sell. Therefore, we make it a policy not to give away all or part of the research we have for sale.

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 ·  Practical SOA: Insurance - Co-Located with ACORD LOMA 2008! (May. 16, 2008)
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 ·  LZA Boot Camp -- New Jersey July 29 - August 1, 2008 (Jul. 29, 2008)
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