Will things be different with cloud? Jason [Bloomberg] compares the specter to SOA a few years back — and taking the situation a bit further:

“As their customers started figuring out that SOA success didn’t depend on buying new software after all, but rather was a better way to organize existing IT assets, now cloud computing may replace the need to own those assets altogether.”

Read more at http://blogs.zdnet.com/service-oriented/?p=4327.