The rapid re-branding of WebLogic indicates that it was one of the crown jewels Oracle was seeking in acquiring BEA, since the Oracle server was not a market leader, said Jason Bloomberg, senior analyst with ZapThink LLC.

Analyzing today’s announcement, Bloomberg said, “If you read between the lines, when Oracle now says ‘Oracle WebLogic Server Enterprise Edition is the application server of choice,’ what they mean is that the application server they had before the BEA acquisition, to put it mildly, wasn’t the application server of choice — for just about anybody.”

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