ZapForum Podcast for January 11, 2008 features

Guest Expert Jake Sorofman, VP of Marketing, JustSystems.

Listen to this Podcast and you will:

• Learn about the role of documents in SOA
• Get an idea of the role XML has in the creation of content
• Understand how dynamic documents that display application functionality can help implement document-centric business processes in the context of SOA

Setting the Stage: ZapThink Analysts

ZapThink analysts Jason Bloomberg and David Linthicum set the stage by discussing how documents are important players in the world of Service consumers as organizations pass the “Services tipping point” in their SOA implementations.

Next, Jake Sorofman explains the role of documents in SOA, and distinguishes between unstructured and structured information. He then explains why XML matters in the content creation process, and the relevance of DITA to such efforts. He then details JustSystems’ approach to dynamic documents offers application functionality and how such documents support agile business processes in the context of SOA implemetations.

Featured Guest Expert: Jake Sorofman

VP of Marketing, JustSystems.

Jake Sorofman is a seasoned software marketing executive with a strong product strategy and communications background. Previously, he was VP of product marketing with Mercury Interactive (now part of HP Software), where he was responsible for the Systinet product line. He joined Mercury though Mercury’s $105 million acquisition of Systinet Corporation. Before Mercury, Jake led marketing for two WebSphere products at IBM Software Group, which he joined through the 12/04 acquisition of Venetica. Prior to Venetica, Jake was director of product marketing with Documentum, Inc. (now part of EMC), which he joined through the acquisition of eRoom Technology. Jake also has extensive experience in public and analyst relations, having led corporate communications for Ironside Technologies (now part of Infor). Jake has a BA in english and political science from University of New Hampshire and an MBA from the McCallum Graduate School of Business at Bentley College, where he was an American Marketing Association George Hay Brown Scholar.

This ZapForum Podcast is presented as a 26.3 MB mp3 file. Running time: 28:48.Download File