Following Monday’s Webinar, Jason Bloomberg, senior analyst with ZapThink LLC., was guardedly optimistic about the company’s chances of success after listening to Totev’s presentation. The analyst was impressed with Software AG’s emphasis on governance.

“They lead with SOA governance, which is an important priority for them to have,” he said. “Another key strength is that their ESB vision focuses on a mediation version and an orchestration version, two capabilities that are more critical to SOA infrastructure than simple integration is. Also, their business process tooling is unsurprisingly quite strong, as both companies had good, SOA-capable products in this space going into the merger.”

As for the German-based company’s ability to sell itself in the American market, Bloomberg sees that as being more problematic although not undoable if Software AG can successful blend its culture with the Virginia-based webMethods and California-based Infravio.

“Perhaps their greatest challenge, although it’s too early to say it’s a weakness, is pulling the cultures together so that they can be strong in the US market while remaining strong in Europe and elsewhere,” Bloomberg said. “In the past they have been ‘too German’ in many ways to do well in the US, so we’ll have to see if the new webMethods blood can tone this down.”

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