ZapForum Podcast for June 26, 2007 features

Guest Expert Barbara Angius Saxby, Chief Marketing Officer, Ramco Systems.

Listen to this Podcast and you will:

• Understand how to support changing business processes with a model-driven approach
• Learn what a business Service is in the context of business processes
• Grasp the relationship between business process and SOA

Setting the Stage: ZapThink Analysts

ZapThink analysts Jason Bloomberg and Ron Schmelzer set the stage by discussing the challenge IT organizations face when they implement SOA to support business change.

Next, Barbara Saxby explains the model-driven approach to SOA, and takes a business process-centric perspective on business Services. She then delineates the Service-oriented approach to business process that supports ongoing business change. She also discusses the granularity of business Services as well as the requirements for an agile Service composition environment.

Featured Guest Expert: Barbara Angius Saxby

Chief Marketing Officer, Ramco Systems.

Barbara Angius Saxby joined Ramco in 2006 to drive global marketing
strategy and program execution. She has over 20 years of strategic
management and international business experience with in-depth industry
knowledge in enterprise applications and infrastructure technologies.
Before joining Ramco, Saxby supported over 30 companies as a strategic
management consultant. She has done project work for public companies
like PeopleSoft, Sun and Neoforma, and served as interim vice president
of marketing assignments for startups such as Xcalia, Above All
Software, KnowNow, Reactivity, Extricity, Resonate, and NetScreen. Prior
to consulting, Saxby worked for Ziff Davis and Dataquest for nine years
including two years establishing and managing a new research division in
Europe.

Saxby holds degrees in Psychology and Sociology from San Jose
University, post-graduate studies at Stanford in Rehab R & D, and
international marketing and software venture financing at UC Berkeley.

This ZapForum Podcast is presented as a 13.9 MB mp3 file. Running time: 30:31.