However, Salesforce might have a challenge in attracting an audience to the software, according to Ron Schmelzer, founder of analyst firm Zapthink.

CRM software is traditionally sold to salespeople looking for a suite that requires minimal set-up. The company has attracted some developers with its Apax hosting platform, but has limited traction in the application integration field.

“Salesforce could do it, but it remains to be proven. But the model is pretty interesting,” Schmelzer commented.

Read more at: VNU Net