Experts say that although enterprise mashups promise to help make software development easier, they also present a new set of challenges. One of the key characteristics of enterprise mashups is that they put more power in the hands of end users. “The average I.T. establishment is reluctant to give users more power,” says Jason Bloomberg, senior analyst at consulting firm ZapThink. The answer, he says, is for the I.T. department to provide oversight, defining what kinds of mashups are allowed, and then to govern that process. Software and service vendors can help companies implement management tools.

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