A research report from ZapThink LLC of Waltham, Mass., released this week said that even if startups are successful in the growing market, they’re likely to become targets of opportunity for big players like Computer Associates International Inc., Hewlett-Packard Company and IBM.

ZapThink senior analyst Jason Bloomberg offered in the report strategies for startups like Flamenco Networks, Infravio, Blue Titan Software and Westbridge Technology Inc. He also predicts the market will consolidate by next year when the incumbent “big players” fuse the market into three or four major companies.

“It showed in our report that a lot of these vendors are looking for niches where they can offer value to their customers, so they tend to offer a bunch of different things,” Bloomberg said.

Read more at: TechTarget