“BEA definitely wants to play in the big leagues with IBM and Microsoft [Corp.], and they’ve done a really good job of it so far,” said Jason Bloomberg, an analyst with ZapThink LLC, in Cambridge, Mass. “Both of the two titans have broad developer relations programs, so BEA has to devote the same kind of resources just to keep up. What I find most interesting about their strategy with the dev2dev program is that it looks like BEA considers Microsoft to be their biggest competitor for developer mind share, not IBM,” even though IBM–with its WebSphere platform–is the company’s top competitor from a market perspective.

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