“Their challenge is that they have to make this (software) as transparent as possible,” said Ronald Schmelzer, a senior analyst at ZapThink, an industry analyst firm for XML and Web services based in Waltham, Mass. “If they do that, they’ll be successful. If they make something that people have to think about each time they do it, they’ll have the same problems as every other DRM provider.”

Read more at: Washington TechWay